We interrupt our regularly scheduled programming to tell you about Book of the Month Club! I did Birch Box when it first came out, and I’ve tried one or two wine clubs before, but I just discovered Book of the Month club and it’s AMAZING.
My first box just came and not only did I get a new hardcover, it was full of swag: an awesome tote bag, some super trendy white shades and most importantly, a handy dandy straw. Can’t wait to start my new book, Sleeping Giants by Sylvain Neuvel … while sipping on some wine, of course.
The history of Book of the Month Club is also very cool. Lately it seems that there’s a new club or fad coming out every day, but this was actually started in 1926 by Harry Scherman, a copyrighter for the J. Walter Thompson ad agency in New York City. The premise hasn’t changed since the start, and each month new release books are shipped to members. In 1936 they selected Gone With the Wind by then-unknown author, Margaret Mitchell. Needless to say, that worked out well for everybody. Scherman felt that he didn’t need to pick famous works because the sheer number of club members would be enough to jump start sales.
Today, five new releases are chosen each month by a panel of judges. You go in, pick from the choices, and voilà, they send you your new book.
You may want to try it out. Just saying. If you sign up using this link and the code REFER50, you’ll get 50% off your first three month membership. That’s about $30 for 3 months…not a bad deal, especially given that a new hardcover will run you wayyy more than $10.
Until the next glass book, cheers!